Consumers Towards Marketing Strategies of Coffee Producers
Maciejewski, Grzegorz / Mokrysz, Sylwia / Wróblewski, Lukasz
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. It offers advice on how to write effective marketing strategies, and indicates how to implement them successfully. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets.